Monday, December 5, 2011

How To Use Online Classifieds To Get More Business To Your Restaurant!

I know you like the word "free". Getting more business to your restaurant 100% free has got to excite you. Maybe you don't know much about how to use the Internet to get more patrons to eat at your establishment. Maybe you think it's difficult.
Well, after you read this article you will learn that using the Internet is very easy to quickly increase your restaurant business. Not only is what I teach you free, the best part is you can see a quick "bump" in business to your restaurant in the next 30-days or less. Just use all the tools I mention in this article and watch the revenue of your business jump.
In Part 1 of this two part series, I will discuss the 5 major online classified sites that get a massive amount of traffic and you can post your simple ad to each of them 100% FREE: Craigslist.org, Backpage.com, Pennysaverusa.com, Epage.com, and eBayclassifieds.com.
In Part 2, I will discuss how to use one particular website (the name being withheld to compel you to look out for the second part of this series) - to post your classified ad to MILLIONS of online viewers with one click of a button. Don't worry, this isn't some spam website or a website I own or a website I get paid to promote. The site is 100% free to use and is used by major real estate brokerage firms like Re/Max, Long & Foster, Keller Williams, etc.
Let's get back to how to use free online classified ads to get more business to your restaurant in the next 30-days. Before you start posting your ads, you need to know how to quickly write a classified ad. Most classified ads I see online stink. Yes, they stink, and therefore they don't get a lot of attention. Your ad needs to leap off the page and scream, "Look, I have benefits for you, click on me!"
There are 3 main parts to a good classified ad: Headline, body, call to action.
I don't have lots of room in this article to expand all the ins and outs of writing ads, but let's keep this simple and stick with the basics so you don't feel too intimidated about writing your own ads.
Headline
The headline of your ad needs to draw the reader to click on the ad. To accomplish this task, the ad must show a benefit. For example: "Get Your Dinner 50% Off This Friday Only!" or "FREE Childs Entree When You Order 2 Adult Entrees!"
Think of 5 or 6 great benefits or specials you can offer patrons to get them into your restaurant and use that as your headline.
Body
The body of your ad should quickly expand on the benefit mentioned in the headline. List all specials your restaurant offers. List drinks specials, meal specials, etc. Give the days and times you are open. Mention where they can park and list the address and phone number of your restaurant. If you have a website, great, list the website here.
Call To Action
This is the part of your ad where you tell your reader what they should do next. People are like sheep, they need someone to tell them what to do. Use phrases like: "Visit our website at YourResaurantName.com RIGHT NOW!" or "Go to YourResaurantName.com to get more details on our entree specials NOW!"
Now that you know how to write a classified ad, you need to start posting your ad on the various free classified ad sites. For each site you need to first register. Once you register, you should post your ad in the proper category. If you post your ad in the wrong category, you will get zero new business.
Craigslist.com
On Craigslist, I would post under "Services" in the "Household" category. Women normally look in this category and women make the food decisions in the house. Your restaurant should be mentioned in this category so that women know what specials your restaurant offers.
On Craigslist, you can post 3 ads per day. You should develop three different ads, changing the headline/title and the words preceding your website address. This will cause Craigslist to see each ad as different. You should post one ad around 9am, your second ad around 1pm and our third ad around 6pm. Then, you should re-post 3 days later.
Backpage.com
On Backpage, you can post under "Services" in the "Cleaning" or "Health/Beauty" category. The food at your restaurant is healthy, isn't it? Give your ad a slight health benefit angle to justify posting in the "Health/Beauty" section. Women are constantly looking in these sections. You should only post one ad a day on Backage because your ad will stay on the front page much longer. Re-post your ad 3-days later.
Pennysaverusa.com
This site is unique for restaurant owners because they have a "Restaurant" category you can post in. The sections are American, Chinese, Pizza, Mexican, etc. You can even post in multiple categories if your restaurant serves Mexican/American food. I recommend you also post a nice photo of your restaurant at this site because most ads have no photo, therefore, your ad will stand out and get more attention. Post to this website once a week.
Epage.com
At Epage, look for the "Services" section and post in the "Home" category. Post to this website once a week.
eBayclassifieds.com
At eBay classifieds (the old "Kijii" classified site), look for the "Services" section and post your ad in the "Beauty & Health" section. Remember, give your ad a healthy eating angle to post in this section. Post to this website once a week.
When you follow all the tips in this article, you should see a slight bump in the number of patrons who frequent your restaurant, and best of all, it costs you nothing to post to these websites. It will take some time to post on a regular basis. You should make it a goal to post your ads on a regular basis to these sites. Don't make one or two posts and claim it doesn't work. Post to all of these sites for the next 30-days according to the schedule I gave you.
When patrons visit your restaurant or call to get more details, ask them how they found your restaurant because you need to know how well your postings are working. Make sure you visit this website or read this newsletter next time to get Part 2 of this series on using online classifieds to get more business to your restaurant in the next 30-days...100% free.

Saturday, December 25, 2010

Sandyford - A Beautiful Suburb South of Dublin City

How to get there
Sandyford is both a business and residential district located approximately 10 km from Dublin City Centre. Sandyford is easily accessible from Dublin City by pubic transport and is the last stop on the Luas green line route. By car just follow the signposts at exit 13: this is approximately a 20-minute journey by car.
What to See
Right in the heart of Sandyford village is a beautiful square with a monument dedicated to 'The Working Men of the Village' named Peter and Ned. Fernhill Gardens are certainly worth a visit, take a stroll in these wonderful manicured gardens in beautiful and tranquil surroundings.
Sandyford People
Many Irish celebrities hail from Sandyford or call it their home such as singer / songwriter Paul Brady, Television presenter Ray D'Arcy, former Formula 1 driver David Kennedy and many more.
Sandyford Industrial Estate
Over the years Sandyford has evolved into a major Dublin suburb and is home to one of Dublin's largest Industrial Estates. The Industrial Estate consists of many offices and apartment blocks, hotels and apartments like The Beacon Hotel and the Beacon Hospital. Other businesses include; American Airlines, Vodafone, Cannon and Barclaycard to name a few. Recently a shopping centre has opened as part of the Beacon South Quarter and includes Dunnes Stores which is a popular Irish retailer.
Shopping in Sandyford
If shopping takes your fancy then the Dundrum Shopping Centre is sure to please. Located on the Sandyford Road, the Dundrum Shopping Centre is one of Ireland's largest and leading shopping centre offering a great selection of shops and fashion houses suitable for all tastes, shapes and budgets, and all under the one roof!
Sandyford Food Market
A visit to Sandyford's Food Market is a must, showcasing the very best in local and fresh produce - your taste buds are certainly in for a treat when you visit the Sandyford Food Market. The market operates every Friday from 11 am to 3 pm.
Horse Racing
Go racing at Leopardstown Racecourse - Just a 5-minute drive from Sandyford is one of Europe's premier racetracks: Leopardstown. If you fancy a flutter then come and experience the thrill and excitement of Leopardstown Racecourse. Onsite there are 24 private suites, hospitality rooms throughout, Fillies Café Bar, Silken Glider Restaurant, the Paddock Food Hall, The Leopardstown Pavilion, Club 92, Madigan's and several bars and snack areas to enjoy.

Friday, December 24, 2010

Enjoy Ten Beautiful Sites in Cyprus

Cyprus is an island that is situated in the Mediterranean Sea. It is also recognized as the third biggest island after Sicily and Sardinia that is located in the Mediterranean Sea. This is a wonderful and idyllic country that it is one of the top favorite tourist destinations.
1.) Cyprus Museum
When you are in Nicosia, visit this museum. You will see here the most beautiful of Cypriot artifacts and archeology. You can also take a leisurely snack in its café before you go on exploring what else the museum has in store for you.
2.) Byzantine Museum
This is a wonderful place to visit. Not only will you enjoy what the museum features, but you will also see here a gigantic statue of Archbishop Makarios. Here, you will get your fill of Orthodox icon collections as well as other kinds of artworks.
3.) National Struggle Museum
For a bit of Cypriot history, visit this museum in Nicosia. You will learn about the Cypriot independence movement here as well as about the EOKA guerilla movement. You will also see many objects related to the movements here.
4.) House of the Dragoman Hadjigeorgakis Kornesios
This is a wonderful place to see. It is an 18th-century building that was renovated and restored to its usual glamour. Now, there is an ethnological museum here that visitors and locals alike visit.
5.) Nicosia Municipal Arts Centre
This is a special building in the first place because it is a very beautiful illustration of Cypriot industrial architecture. It was once neglected and nearly in ruins before it was renovated and became a fashionable modern-day art gallery. There is also a restaurant here where you can take a leisurely meal.
6.) Ledra Observatory and Museum
You can find this observatory and museum on the Shakolas Building's 11th floor. Once you get here, you will surely be in awe at the beautiful view it gives of Nicosia City. You can also appreciate the beauty of the medieval old city below this tall building.
7.) The Town of Lanarca
This is a little town were you can have a pleasant walk along the seaside of Larnaca Promenade. There are also lots to see here, the Church of St. Lazarus for one as well as the Larnaca Salt Lake where you can usually see pink flamingoes during the winter season. You can also visit the Hala Sultan Tekke Mosque and the Tomb of Umm Haram, the Mohammed's foster mother.
8.) The City of Limassol
Recognized as Cyprus' second largest city, this is also fast becoming a tourist spot. Here, you will get to see the Limassol Castle, a historic site for this is the castle where Richard the Lionhearted supposedly married his wife, Queen Berengaria of Navarre. You can also visit in Limassol the ancient cities of Curium and Amathus.
9.) The Town of Paphos
This is where the famous Greek goddess named Aphrodite was said to have been borne. You will see here the Paphos Archeological Park that contains the Roman villa ruins of the House of Dionysos and the House of Theseus, and these two are renowned for their mosaic designs. You can also visit the Paphos Fort and learn about its lively history.
10.) The Tombs of the Kings
This is not really the burial site of kings and queens of olden times but the burial site of Cyprus' prominent and wealthy citizens as well as officials. What is sad is that their tombs have been pillaged free of its many treasures, but nevertheless, it is still a wonderful place to visit. The richer the citizen, the grander and more complex his tomb site is.

Thursday, December 23, 2010

Real Estate Industry Disappointed with Internet Results

The real estate industry viewed and continues to view the Internet as their portal to a vast population of buyers and sellers in their area and beyond.
Website after website has popped up across the Internet and website designers have created entire businesses around the real estate industry.
Though there are a number of real estate professionals who are pleased with the results of their investment, many real estate professionals are quite disappointed with the results of their often considerable investment.
The reality for many real estate professionals that invested in having a website designed and developed is they simply chose the wrong design firm. Often mesmerized by bells and whistles, real estate professionals lost sight of the true key to success: results!
In real estate location is everything, the same is true for real estate professionals on the Internet. Having the most beautifully designed website on the Internet with every bell and whistle possible is certainly nice, but is it worth the investment?
Real estate brokers and agents must ask themselves how successful they will be in selling the most amazing house they ever saw if they are unable to show it to anyone. If no one sees it - will anyone buy it?
With the overwhelming majority of real estate professionals having a finite budget for website development and marketing it is important to spend that budget wisely.
Though a good portion of a budget should be spent on the design and development of a website, a larger portion should be spent on the marketing and optimization of the website so your newly designed website is seen and can actually be a source of leads for your business.
Investing in the development of a website without investing in the optimization and marketing of the website is akin to building a great restaurant in the middle of the desert. Sure those limited visitors that may come to your restaurant may be impressed, the traffic is simply not strong enough to sustain it.
The most successful real estate professionals on the Internet are investing in both website development and optimization/marketing. Selecting design firms that handle SEO and marketing has proved successful for those real estate professionals that are looking to tap into the great potential of the Internet.

Wednesday, December 22, 2010

Global Bathroom Fittings Industry - An Overview of Its Growth

Bathroom fittings consist of hardware items that are used to add convenience as well as beauty to different bathroom settings. In the recent yeas, the manufacturers of bathware products and other types of fittings have come up with innovative ideas. At the same time, the old designs have been revived to create a luxurious look for different styles of bathrooms.
The countries like China and India have shown tremendous growth in the bathroom hardware and fitting industry. The bathroom fittings suppliers are not only catering to the domestic markets of these countries, they are exporting these products in large quality to other countries as well. Here is an overview of the bathroom fitting industry at the global level.
Growing Bathroom Fittings Markets
According to the recent surveys, the bathroom fittings manufacturing industry in India is growing at the rate of 22 percent per annum. The industry recorded the worth of INR 18 bn in the year 2008. The growth is expected to continue the same way for the upcoming ways and the highly projected worth of the industry in 2012 is INR 40 bn.
In China, the number of enterprises manufacturing bathroom fittings has increased to 2,000 in the past 10 years. The national production of different bathroom products has witnessed sharp growth during this period. Both the Indian and Chinese enterprises in this industry are exporting a large volume of bathroom hardware to the countries like the USA and the UK.
Rise in Demand
There has been a consistent rise in demand for the modern designs of fittings in various categories. There are some specific reasons that have lead to the increase in demand:
· Rise in the income of the people all over the world in the past 10 years has greatly contributed towards the rise in demand of bathroom hardware. Homeowners now wish to have their bathroom as the plush corner of the house.
· Increase in urbanization too has made innovative bathroom hardware and fittings popular among the homeowners, who possess houses in the cities and developed areas.
· People have become more conscious about home decoration and home improvement. Adding contemporary fittings to their bathrooms is a part of the process.
· Apart from the residential areas, the bathrooms in hospitality industry too are designed carefully to make them look beautiful and attractive. Hotels, restaurants and other such establishments are taking special care in choosing the latest bathroom hardware designs.
Modern Bathroom Fittings
The modern bathroom fittings and accessories are made from materials like chrome, brass and steel. These materials render a stylish look to various items and make them available in huge varieties in terms of colors and finishes. Some of the popular finishes offered by the manufacturers include gold finish, polished chrome, darker browns and bronze. Toilet, wash basins, faucets, bathtubs, cisterns and towel racks and towel bars are among the most popular bathroom hardware items.
Bathroom fittings and accessories have come a long way from being the functional units to the decorative accessories. Today's consumers are required to be satisfied with stylish and contemporary bathroom hardware designs.

Tuesday, December 21, 2010

Color Speaks - What Does Your House Say?

Color. It is part of our everyday life. We have color all around us and every color elicits an emotional and physical response. We are usually not even conscious of our body or mind going through the physiological process, but it happens. For example, in the world of color physiology, red is associated with blood and energy (or heat) and emotions that stir the blood such as anger or excitement.
There are entire industries devoted to the use of color and how to apply it to elicit desired responses from consumers. Consider this: Do you remember the old style Denny's restaurants? Why were the booth colors orange and pink? Those colors were specifically selected so customers would not linger because orange and pink are stimulating colors that keep us unsettled. Their reasoning worked. Think about other restaurants where you have been that want you to stay a while - their color scheme was most likely soft, neutral, with calming colors of blue, green, greys, and soft purples, and dim lighting. Black and white are considered at the opposite ends of the color spectrum - with some schools of thought stating that they are not even colors. Black weighs down a space and white lifts it up - so together they help create an emotional anchor and should be used with accessories or art - a little splash here and there - to balance a room.
The art of "reading colors" has been a part of beauty and fashion for years - with certain colors making us look and feel younger and energetic and wrong colors literally making our complexion look sallow and eyes dull. When we wear certain colors, we actually feel happier and more uplifted, and the opposite is true when we wear other colors. When we paint our houses, we are dressing them up for show as well. How can we tell what colors work best? This article should help give you guidance whether you are selling it or living in it.
Here is a list of topics covered in this article:

  • Colors in our lives and our houses



  • Physiology of Color



  • Accent Walls - friend or foe?



  • Best Colors solutions for Selling



  • Embrace versus Replace



  • Contrast Colors to the Rescue



  • Where to get Help



  • Color Trends for 2008

  • Color is an integral part of our homes.
    Just like we dress ourselves, we dress our house with colors used in accessories, artwork, and on walls. You may recall the avocado greens and gold colors found in houses in the 1950's. Or how about tie-dye, and houses with olive green, orange, or dark brown shag carpets common in the 1960's -70's. The 1980's seemed to be all about pastels and southwest color schemes. The 1990's saw some shifting towards the use of color, but there was also an "all-white" movement afoot in homes. We did not see the full impact of using color in homes until the new millennium. It was almost as if with the turn of the century, homeowners left their fear box of white and enter the euphoric world of colored walls. Some of these people have really embraced the interior color world, while others remained more conservative - placing color on accent walls for punch and impact, while keeping the main walls neutral.
    We know the psychological impact of color can be found in nature.
    Think about how you feel when you look at the water or sky, or sit under a tree. Blue and Green are relaxing. Cooler tones tend to be more relaxing, and Warmer tones tend to be more stimulating. So are some shades of purple such as lavender and periwinkle. If you want to relax in your bedroom, it's probably a good idea not to paint it Red. On the other hand, if you have a room where you want constant activity, feel free to paint it Orange, Red, or Yellow - but just be sure you really like those colors because when they go on a wall they can really dominate!
    Accent Walls - Friend or Foe?
    If you are not quite ready to commit to an entire room re-do, consider an accent wall. Accent walls in red and burgundy are very common in dining rooms and kitchens. We are less likely to see this color in a bedroom or bathroom, but accent walls with a deeper tone of a soothing color behind a bed where a headboard is placed or a large piece of art makes a nice frame for the focal point of the bedroom. Experts share that we should never paint an outer wall as an accent wall.
    What colors are best for the interior of a house?
    Painting each room in a house a different color chops up the flow and actually is a detraction emotionally and visually. It's better to use one color or tones of the same color family to flow through each room as a common thread, and then punch up color in various rooms with accent walls, or accessories and art. Dark colors close a room in and make it feel smaller - literally eliminating visual square footage because of the emotional response. It is never a good idea to paint a ceiling a dark color unless it is vaulted or higher than the standard 8-9 feet. Children's rooms may have creative murals, fun colors and themes. Just keep in colors impact children more than adults - so keep the bright, stimulating colors off the walls unless you want Johnny and Susie up al night. If you want to have some fun, use accessories, props, and artwork to add the color but keep the background in a calming color or warm neutral.
    Good Warm Neutrals should be used as a background for the rooms in the house.
    White is called "the color of fear" with paint - meaning it is the sign of someone that does not know what to do - so does nothing. It seems clean and fresh, but really it's boring. Houses exist with all white walls but they are usually ones with black and white decorating schemes, which is not practical for the everyday homeowner. White is great when used as an accent for moulding, trims, and cabinetry. On walls, even if you are not brave of heart to paint a wall orange, go for a nice tan color - or a soft gold or taupe. The walls come alive!
    What if you are selling a house and you have bright colors on your walls?
    Colors speak to buyers. They say "Buy Me" or "When you buy me, before you move in you will have a lot of work to do." If a buyer likes the color painted on a wall, great but to take that chance and eliminate an entire pool of buyers over a too-bright or odd color on the wall, does not make sense. In a market where there are a lot of houses for sale, making sure that a house is move-in ready is essential. Some sellers will argue that a buyer will usually paint the walls anyway, but painting a neutral wall is easy. Having to prime (possibly with multiple coats of paint) and then paint is a lot more work.
    The best solution for selling is to paint out all the walls with a warm neutral.
    (Note: Sherwin Williams has a great line of colors and ASP Stagers can get a 40-60% discount on materials for clients.) We recommend sellers paint walls a warm tan, soft gold, or taupe color. Keep in mind that the undertone of the paint needs to blend nicely with cabinetry, carpet and flooring. Picking a color with a grey cast and painting it in a house with yellow or red oak cabinets will result in a mis-match and will not enhance the house. If you are not able to decide which color should be painted, seek the advice of a professional ASP Home Stager. Most ASP Stagers have color wheels and fan decks from professional paint supply stores and can easily help select a color that will be a good background to the features of the house.
    "Embrace, not Replace."
    When a client states they will not invest in the painting, what do you do? First, we need to know how motivated this client is to get the results they want. There is a reason they don't want to paint and it is usually about one of two factors: Cost or Attachment. Painting a whole house can cost a fair amount, but the return on investment more than makes up for it in the sale. There are discounts they can receive when they work with a Stager, and the fresh paint job can actually be marketed as a feature when selling the house. An attachment issue says the seller is not sure they want to move and because they like the color, if they don't sell they don't want to have to repaint the walls. They clearly lack the commitment to make necessary changes. The goal is to always work with the Seller to help educate them about why they need to make changes and give them solutions that make sense for them to achieve their sale.
    What if the client just refuses to paint the bright walls?
    How can you tone it down so that it is not such a shocker for a buyer? The solution is to counter-balance the color by adding accessories that are in the contrasting color. This takes experience to know exactly what to do, but it works! Again, an ASP Stager will know what colors to introduce in the room, and where to place them to help neutralize the impact of a too-bright or outdated color. As an example, a house that has too much blue - flooring or counters - would have gold, soft yellow, and perhaps even orange introduced with accessories, art and furnishings in order to play down the blue, and help a buyer focus on the house and not the blue paint or counters or carpet. The detracting color is still there, but with Staging the house is presented in a way that is appealing and helps a buyer to know how they might be able to deal with the color too.

    Monday, December 20, 2010

    Moving to a Trans-industrial Paradigm

    Depression.. or collapse of industrial system?
    Why is there an underlying assumption that a market collapse and financial meltdown needs to be a bad thing? Doom and gloom is all the talk , as if the only positive thing is when the markets are going up. Many believe that increasing markets are 'healthy' and declining markets need 'fixing'. Isn't the idea of pure market capitalism that the markets determine the prices freely, i.e. what market participants are willing to (and can afford) to pay, not what sellers would like prices to be? Is it a question of what is vs. what should be? Every seller would like a higher price, but their dreams about higher prices are only justified by people willing to pay the price.
    Short sellers have known for a long time the profits that can be made in declining markets. Catastrophe is opportunity; it is the birth of modern day fortunes such as Rockefellers and Morgans. These noble houses were not crafty geniuses who invented the cure for cancer, they were shrewd, well-informed executives who were at the right place at the right time, and they had the cash to strike.
    In fact, it is much easier to profit from calamity than success, because of the predictability and calculability of crises . Success is more difficult to predict, and you do not have a measure of how successful a company can be. If a company goes IPO at $20 per share, and you expect them to increase, the price could go to $50 or $500 like Google. However, if you expect bankruptcy, you have a ground floor at zero. In addition, the statistics are in your favor, 95% of all businesses in USA fail . Knowing that, it makes sense statistically to bet on failure rather than success.
    Stocks have the tendency to swing upwards less on hype than downwards on fear. Example, if there is a rumor that the FDA will approve a new drug for a drug company, it may increase by 5%. However, if the existing business vanishes due to a lawsuit because their latest drug has a terrible side effect, it could drop into oblivion and possibly bankrupt the company.
    "You want to profit at the expense of others?"
    First, short selling a company stock is not profiting at the expense of the company. In fact, if management proves a short seller wrong, a short seller can lose a lot in a short squeeze. Short squeezes account for large upswings in declining shares that otherwise might not exist. If a company is successful and the balance sheets are clean, there is no mechanism for a short seller to profit. Secondly, there are many other opportunities to make money in a collapse than short selling.
    Commodities
    The commodity boom has been obvious after the fact, but some, like Jim Rogers, were predicting it from the beginning. It is far from over if you can understand the basic fact that in a depression there is scarcity, and with scarcity comes increased demand and increased price. The commodity bubble is not a traditional bubble and commodities are not inflated, they are reverting to real prices based on demand. As global warming affects crops and real demand for hard commodities increases, there will be huge trading opportunities in the commodities markets .
    Distressed equity
    Companies hurt by a failing industrial system will turn to anyone with cash to keep the business afloat, and those investors can make hefty demands. There will be a fire sale of businesses and hard assets because they will be essentially worthless, as companies will face hard times to turn those assets into revenue . However, the assets are not worthless, so there will be a value play in purchasing distressed assets in many forms: equity, real estate, debt. Anyone who is financially desperate selling their family heirlooms on eBay understands there is someone getting value for 5 cents on the dollar.
    Automated Trading Systems
    As a contrast to investing, investors can place money in fully automated trading systems for any market. Elite E Services specializes in FX, but systems' trading is very popular for futures, stocks, and almost any electronic market. The advantage of trading these systems is that it does not depend on market direction if the system is profitable. Of course, not all systems are good systems, so one must be very careful when evaluating them. However, a good system should perform consistently, and have an account protection to save the account from catastrophic drawdowns. Systems like this do exist, and there are rankings of such systems available on many websites. Short term systems have less risk of getting caught in choppy markets or losing the ability to predict trends over the medium or long term.
    In a complex market environment, only an intelligent trading system can make dynamic decisions in seconds. As the markets become more volatile and complex, as indicated by a trend in the VIX,
    A return to value
    What has intrinsic value ? Artwork, no matter how creative, has no intrinsic value. Designer jeans, no matter how fashionable, have value the same as Levi 501 in terms of their use-value. In an inflated economy when money is pouring out of consumers wallets, they may pay any price for something with no value at all, such as a $1,000 pizza ; but that does not make a pizza worth more than the ingredients and labor.
    A re-pricing of assets has begun, and a revaluation of money itself. A safe bet is to invest in anything that has intrinsic value. A power generator, no matter how ugly, can create energy and life. A vase from the Ming dynasty, no matter how beautiful, will not help freezing homeowners in the Northeast.
    How bad is the collapse?
    Walking around America, you may not notice much different, you may not notice a depression. Kids playing in parks, teens gathered around movie theaters, restaurants filled on a Friday night. Robert Waltenspiel has a different view. He recently won a rent-free year in a nice new house in an expensive subdivision not far from the HQ of Wal-Mart Stores, Inc. The journal article continues:
    "Daily life in these developments seems a bit post-cataclysmic. Children play on elaborate but empty playgrounds. They walk their dogs past rows of shiny houses that have never been lived in. Voices echo up and down the block. Unfinished houses and vacant lots strewn with construction debris clutter the horizon. The hot tub at the community center doesn't work. The communal fountains are dry. Mr. Waltenspiel's kids have no one in the subdivision to play with, so he has to take them to a nearby park for social interaction. His 4-year-old "will walk up to strange girls in the park and say, 'Hey, will you be my friend?' " he says. "A, it's adorable. B, it's sad." The people who bought into these subdivisions encounter all sorts of other unexpected problems, including burglars looking to steal toilets, appliances and copper wiring. And blight. Krista Anderson, an administrative assistant, lives in a subdivision outside Phoenix where the developer suddenly halted construction last fall, leaving behind not just unfinished houses but also scaffolding, piles of cement and construction material that "is turning yellow and looks bad."Many residents aren't sure exactly who is in charge of mowing the weeds, maintaining the street lights, cleaning up when someone uses open space as a dump."
    James Howard Kunstler said years ago that suburbia would be the slums of the future . His predictions were based on peak oil theory and it is doubtful that he expected this to happen so quickly.
    The media would have us believe that we are nearing a bottom, the joke being that it's a new bottom every week. But they aren't painting even a small part of the true picture, and it's not totally their fault. Government and other statistics that used to be reliable indications of the economy are now being 'revised'. Similar to the corporate shuffle of junk to 'level 3' assets, now hard economic facts are being fiddled with. An economist John Williams has been tracking them for 25 years at his website.
    Consumer spending is 70% of GDP and retail is hurting big:
    "Ann Taylor closing 117 stores nationwide. Eddie Bauer to close more stores after closing 27 stores in the first quarter. Cache, a women's retailer is closing 20 to 23 stores this year. Lane Bryant, Fashion Bug, Catherines closing 150 stores nationwide. Talbots, J. Jill closing stores. Talbots will close all 78 of its kids and men's stores plus another 22 underperforming stores. The 22 stores will be a mix of Talbots women's and J. Jill. Gap Inc. closing 85 stores. Foot Locker to close 140 stores. Wickes Furniture is going out of business and closing all of its stores. The 37-year-old retailer that targets middle-income customers, filed for bankruptcy protection last month. Levitz - the furniture retailer, announced it was going out of business and closing all 76 of its stores in December. The retailer dates back to 1910. Zales, Piercing Pagoda plans to close 82 stores by July 31 followed by closing another 23 underperforming stores. Disney Store owner has the right to close 98 stores. CompUSA (CLOSED). Macy's - 9 stores closed. Movie Gallery - video rental company plans to close 400 of 3,500 Movie Gallery and Hollywood Video stores in addition to the 520 locations the video rental chain closed last fall as part of bankruptcy. Pacific Sunwear - 153 Demo stores closing. Pep Boys - 33 stores of auto parts supplier closing. Sprint Nextel - 125 retail locations to close with 4,000 employees following 5,000 layoffs last year. Ethan Allen Interiors: plans to close 12 of 300 stores to cut costs. Wilsons the Leather Experts - closing 158 stores. Bombay Company: to close all 384 U.S.-based Bombay Company stores. KB Toys closing 356 stores around the United States as part of its bankruptcy reorganization."
    It is not 1930
    People fear depression like it is a plague; however, there are many differences between now and 1930. First, there is the internet, not only a resource for information and entertainment; it can be a source of income and solution for transportation issues. Second, technology in energy, housing, and food production exists today that is currently cheap and accessible, if a group or individual decides to unplug from the system it is possible, whereas in 1930 all you could do is plant a seed and hope it grows. Many people who don't plan properly, of course, will end up in the same situation as those in 1930, however back then opportunities of today simply didn't exist, if you were out of luck there was little you could do. Finally, we have a robust, efficient global marketplace that encompasses real trade and finance. Entire countries could cease to exist while individual trading posts could carry on commerce independent of their physical location. Of course, those who are prepared mentally and in business will reap the rewards; others will face a very harsh fate. Corporate refugees from the cities will be psychologically incapable of dealing with real crises while 'survivalists' who are already living in a more dynamic environment will face these problems with little regard .
    One could live debt free almost anywhere you can afford as long as there is power (which could be purchased with Solar panels) and internet and lead almost any life one chooses. It may be a bit lonely in suburbia due to a diminishing vacancy, but the place of life is a personal choice, how to structure it is clear: live in the 19th century with the amenities of the 21st.
    Post Industrial Shift
    What is happening to the economy is not a 'depression' and it is not the 'end of the world.' It is a major generational, historic shift from an industrial economy to a post-industrial economy. The industrial economy is not sustainable, and it is collapsing. Post-industrial life will flourish more and more as the industrial world collapses. Industry is not a factory it is a way of thinking and a culture. Farming has become industrial in this century, with the use of petroleum-based fertilizers and gas powered machinery and monoculture crop raising. Therefore, if you are an industrial business it is the end of the world for you, time to sing your swansong. This is not a new concept; however we are now seeing the beginning of the shift in the financial markets. Smart money is flowing into commodities because it has value, not for any other reason.
    A debt-based monetary system, with the USD as the reserve, is financially, mathematically, unsustainable . Financiers and central bankers at the top are 'borrowing from Peter to pay Paul' which can keep the system running for another few months but essentially makes the debt problem worse. Every year, more debt needs to be issued just to service interest payments on previous debt. Therefore, each year more and more money needs to be issued into the system exponentially, which is a bubble that must eventually burst. It is not a question of if, but when.
    The meat
    Elite E Services is not a group of philosophers or new age gurus, EES develops automated trading systems for the FX market and advises clients on investments. As such, we are interested in the pure economics of the situation. As with many historical shifts, a changing economy means a different way of life and a different thinking. Society has been spoiled over the last 50 years with cheap oil and a relatively stable USD which backed the world economy; that is no more. Anyone should seriously examine things for what they are, not what they should be, or what they hope things to be. Hope will not pay your mortgage or feed your family, nor will the government (who is facing an exponentially increasing debt burden).
    Invest in things that have intrinsic value such as Agriculture and Commodities. EES promotes the investment into automated trading systems, because they can be tweaked and used on other markets (a EUR/USD system may work on Gold or even Oil). The development and trading of black box trading systems has intrinsic value.
    The FX market will always exist unless there is a one-world government or a nuclear holocaust, both very unlikely scenarios. Other markets however can become extremely illiquid or regulated. As long as we have internet and power, we can trade FX. So aside from investing in energy generation equipment, so called 'vice' investments (alcohol, tobacco, and gambling) which typically do well during tough economic times, EES recommends investing in trading systems that can be traded for short term profits no matter what the state of the economy.